From 18,129 to 27,482 Keywords & 22,836 to 110,535 Monthly Traffic: An Organic SEO Success Story

About The Client

Provident Estate is a leading real estate portal, serving property buyers, investors, and renters in a highly competitive market. The platform offers comprehensive listings, insights, and property-related services across Dubai and the UAE, catering to a global audience seeking trustworthy real estate solutions.

Challenges

Fierce competition from established property platforms.
Low visibility for high-intent property search keywords.
Heavy reliance on paid ads for traffic acquisition.

Objectives

Drive sustained organic traffic growth and improve keyword rankings.
Reduce dependency on paid search campaigns.
Expand reach for high-value property and investment terms.
Capture advanced Google SERP features (AI overview, FAQ, site links).

Solution

Conducted A/B tests across Facebook campaigns to identify high-performing ad sets.

Segmented audiences (parents, cold vs. warm) and used lookalike targeting.

Deployed hyper-local campaigns using dynamic creatives and seasonal urgency.

Optimized landing pages to reduce drop-offs and increase conversion rates.

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Results

Organic Traffic
Increased from 22,836 (Feb 2025) to 110,535 monthly visits (Aug 2025), marking a 384% surge in organic reach.
Keyword Growth
Ranking keywords rose from 18,129 (Feb 2025) to 27,482 (Jul 2025).
Top 3: from 51 to 69
4-10: from 499 to 881
11-20: from 1,117 to 2,470
21-50: from 6,006 to 8,493
51-100: from 9,605 to 13,012
AI Overviews: from 3 to 70
Other SERP Features: from 848 to 2,487.

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