How Media Buying Scaled Lead Generation for a Parkour Gym

About The Client

The client is a youth-focused parkour gym offering camps and training programs for kids and teens, with the goal of increasing sign-ups and building a strong local community.

Challenges

Limited brand awareness in newer service areas

Rising competition in the youth fitness space

Previous campaigns lacked conversion tracking and strategic segmentation

Needed to optimize spend across different ad objectives and creatives

Objectives

Generate high-quality leads through Meta (Facebook/Instagram) ads
Promote seasonal camps and youth programs
Keep cost per lead low while scaling volume

Solutions

Segmented Campaign Structure

Launched separate lead form and website traffic campaigns; A/B tested creatives for seasonal promotions.

Optimized Ad Delivery

Prioritized Meta Lead Forms for quicker conversions; leveraged Lookalike and Retargeting to boost relevance.

Performance-Based Budget Allocation

Dynamically shifted budget based on CPL; paused underperforming ads early to minimize wasted spend.

Creative & Copy Refresh

Highlighted transformation stories, camp highlights, and urgency (limited spots)

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Results

Nov 2023 – Jan 2024

Leads generated -224
CPL- £40.62
CTR – 1.09%

May 2024 – Jul 2024

Leads generated -290+
CPL- £9.50
CTR- 2.1%-2.3%

Aug 2024- Nov 2024

Leads generated- 800+
CPL- £7.25
CTR-309%

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Industry:: Fitness
Duration:: 1 year
Services:: Media Buying
Location:: CA,US