From 150 to 444 Keywords in 9 Months—An SEO Success Story

About The Client

Singapore’s enrichment centre — offers music- and sensory-based programmes for Children blending original songs, movement, and hands-on activities to nurture early cognitive, motor and social development.

Challenges

Low visibility in organic search results
Limited keyword rankings outside the top 50
Inconsistent traffic despite quality offerings
Highly competitive market with well-established players

Objectives

Increase organic keyword rankings, especially in the top 20

Drive consistent and scalable organic traffic

Improve visibility for seasonal and location-specific search queries

Establish brand authority through long-term SEO growth

Solution

Conducted in-depth keyword research and mapped content gaps

Optimized existing content and created new keyword-focused landing pages

Improved technical SEO: internal linking, page speed, mobile-friendliness

Built high-quality backlinks from niche parenting and education domains

Integrated schema markup for location and services

Implemented a consistent blog publishing strategy targeting long-tail keywords

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Results (June 2024 – March 2025)

Organic keyword count grew from 150 to 444+
Top 10 keyword rankings increased from 12 to 53

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Organic Keywords

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Top 10 Keywords

Case Study Gallery

Industry:: Children Enrichment
Duration:: 1 year
Services:: SEO
Location:: Singapore

From 150 to 444 Keywords in 9 Months—An SEO Success Story

About The Client

Challenges

Objectives

Solution

Results (June 2024 – March 2025)

Organic Keywords

Top 10 Keywords

Case Study Gallery

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