From 150 to 444 Keywords in 9 Months—An SEO Success Story

About The Client

A Singapore-based enrichment centre offering play-based learning programs for children, with a focus on nurturing creativity and confidence through joyful, hands-on experiences.

Challenges

Low visibility in organic search results
Limited keyword rankings outside the top 50
Inconsistent traffic despite quality offerings
Highly competitive market with well-established players

Objectives

Increase organic keyword rankings, especially in the top 20

Drive consistent and scalable organic traffic

Improve visibility for seasonal and location-specific search queries

Establish brand authority through long-term SEO growth

Solution

1

Conducted in-depth keyword research and mapped content gaps

2

Optimized existing content and created new keyword-focused landing pages

3

Improved technical SEO: internal linking, page speed, mobile-friendliness

4

Built high-quality backlinks from niche parenting and education domains

5

Integrated schema markup for location and services

6

Implemented a consistent blog publishing strategy targeting long-tail keywords

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Results (June 2024 – March 2025)

Organic keyword count grew from 150 to 444+
Top 10 keyword rankings increased from 12 to 53

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Organic Keywords

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From 150 to 444 Keywords in 9 Months—An SEO Success Story

About The Client

Challenges

Objectives

Solution

Results (June 2024 – March 2025)

Organic Keywords

Top 10 Keywords

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