Strategies to Boost Organic Traffic and Conversions

Case Study Overview

An e-commerce fabric brand specializing in handloom sarees needed to enhance its online visibility and drive organic growth in a highly competitive ethnic fashion market. Our team implemented a strategic SEO and content marketing plan, optimizing keywords, improving technical SEO, and enhancing user experience.

158%

Increase in organic traffic

Top Rankings

Achieved for high-intent keywords

Enhanced User Experience

Faster pages, mobile-friendly, better links.

About The Client

An e-commerce fabric brand dedicated to crafting handloom sarees that celebrate India’s rich artistic heritage. Specializing in exquisite handwoven sarees like Kanchipuram, Patan Patola, and Banarasi, they blend timeless tradition with a touch of modern elegance. Committed to sustainability and ethical practices, the brand supports artisans by ensuring fair wages and preserving traditional crafts. With silk and cotton as their primary materials, they create sarees that are perfect for weddings, festivals, or even everyday wear. Rooted in heritage yet embracing modernity, every piece is a handcrafted masterpiece that tells its own unique story.

The real challenge lies in achieving scalable growth

Low Organic Visibility

This site has an excellent selection of products, but it had trouble finding good ranking for any appropriate keywords inside the highly competitive ethnic fashion niche.

Keyword Targeting Issues

The existing content had not been optimized for high-intent, long-tail keywords searched by potential customers.

Technical SEO Gaps

The low page speed, absence of mobile optimization, and dysfunctional broken internal links compromised the user experience and the rankings.

Content Gaps

There were no engaging, learning blog posts with product descriptions tailored toward search intent.

Strategies Implemented

Keyword Research & Optimization

Comprehensive keyword research was conducted to identify :

High-Intent Keywords: Examples include “buy Kanchipuram silk sarees online” and “handwoven

sarees for weddings.

Long-Tail Keywords: Phrases like “how to style Banarasi sarees for parties” attracted users at

different stages of the buyer’s journey.

Meta tags, headers, and product descriptions were updated to reflect these keywords while

maintaining readability.

Technical SEO Improvements

Site Speed Optimization: Page load times were reduced from 5.2 seconds to 2.8 seconds using image compression and improved server configurations.
Mobile Responsiveness: The site was redesigned for better usability across devices, increasing mobile traffic by 40%.
Fixing Crawl Issues: Broken links were resolved, and XML sitemaps were submitted to ensure efficient indexing by search engines.

Content Marketing

A blog was launched to target informational queries, such as:

“Top 5 Bridal Sarees for Your Wedding Day”
“The History of Kanchipuram Sarees and Why They’re Special”

Each blog post was optimized with internal links to product pages, driving traffic deeper into the sales funnel.

Backlink Strategy

High-quality backlinks were secured from:

Indian fashion blogs
Ethnic wear influencers
Cultural heritage websites

The domain authority (DA) of the website started at 3.4 and showed significant growth over six months, reaching 13.

Currently, the DA stands at 21, reflecting a steady increase in the site’s credibility and online presence. This

improvement highlights effective SEO strategies and enhanced content visibility over time.

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Results

Implementing the SEO strategy

158% Increase in Organic Traffic: A significant rise in visitors from search engines.
60% Improvement in Conversion Rates: Enhanced user engagement leading to more sales.
Top 5 Rankings for 20+ Targeted Keywords: Improved visibility on search engine results pages.

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Sessions Increased

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Engaged Sessions Increased

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New Users Increased

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Keywords Increased

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Industry:: E-commerce
Duration:: 1.5 years
Services:: SEO
Location:: India