About The Client
A UAE-based home and furniture brand offers modern furniture, décor, storage solutions and interior essentials for style-conscious customers. Although it had a robust product mix aligned with market demand, its search presence, traffic acquisition, and positioning in the UAE market were low, owing to limited organic visibility despite its growth potential.
Challenges
- Organic traffic was at 3,194 monthly visits (July 2024)
- Only 405 ranking keywords in the early stages
- Highly competitive UAE furniture and décor market
- The search intent was not optimised on category pages.
- Numerous keywords are not on the first page.
- Poor visibility on the top 3 and top 10.
Objectives
- Grow organic traffic in major categories in furniture and home decor.
- Enhance the UAE-based high-intent search ranking.
- Strengthen category-level visibility for commercial keywords.
- Reduce dependency on paid advertising channels.
- Build sustainable long-term search growth in a competitive market.
Solution
Results
- The organic traffic increased to 33,414 monthly visits compared with 3,194.
- Total ranking keywords have risen to 1,705 versus 405.
- Top 3 keywords increased to 208
- Strong growth in Top 10 and Top 20 keyword positions
- Consistent upward traffic trend with stable performance
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