About The Client
A UAE-based online clothing brand known for trendy, affordable fashion catering to both men and women. Their goal: become a go-to destination for style-conscious shoppers in the GCC region.
Challenges
- Fierce competition from global fast fashion giants
- Limited keyword rankings in early 2024
- Low organic authority and brand visibility
- Underutilized blog and content opportunities
Objectives
- Boost organic traffic and search rankings
- Attract ready-to-buy users from across the UAE
- Reduce dependency on social and paid channels
- Increase visibility for seasonal and evergreen collections
Solution
Results
- Organic Traffic grew from 22,062 in March 2024 to 50,359 by January 2025
- Zero Paid Ads used — all growth was organic
- Monthly traffic stabilized at 33,793+
- Keyword rankings increased across all tiers:
- Top 3: 3 → 33
- Total Keywords: 70 → 166
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