About The Client
A UAE electronics marketplace selling refurbished and new gadgets, including smartphones, laptops, and accessories. Operating in a competitive e-commerce market, the brand focuses on affordable pricing, quality standards, and a seamless online buying experience.
Challenges
- Total keywords: 35,511
- Only 195 keywords in the Top 3
- The majority of rankings are stuck in 21–100 positions.
- Limited organic traffic momentum
Objectives
- Improve organic visibility in UAE search results.
- Move keywords from 21–100 into the Top 10
- Scale traffic without increasing paid spend
Solution
Results
- Keywords doubled: 35,511 → 71,780
- Top 3 rankings: 195 → 514
- Top 10 rankings: 1,800 → 4,280
- Organic traffic:73,220+ / month (Feb 2025)
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