From 443 to 3,225 Organic Visits & 24X Keyword Growth in 10 Months

About The Client

A top e-commerce brand based in the UAE, selling a diverse assortment of electronics and kitchen products, with a focus on price, quick delivery, and quality service. The brand sells to customers across Dubai, Abu Dhabi, and the other Emirates via their online store, which is easy to use and navigate.

Challenges

Minimal starting traffic: Only 443 organic visits per month as of May 2024
Minimal keyword positions: Matter of fact, only 29 keywords ranked
Global marketplace and local/physical retail competition
Technical SEO is non-existent, very thin content, and minimal SERP exposure

Objectives

Increase consistent organic traffic and reduce dependency on paid ads
Increase visibility for product, category, and brand terms
Increase sales and visibility for a competitive market of electronics sellers in the UAE

Solution

Technical SEO Overhaul

Fixed crawl issues, sitemap errors, and improved Core Web Vitals
Enhanced mobile performance for better engagement and indexing

On-Page Optimization

Targeted and optimized high-intent keywords for category, product, and brand pages
Refined metadata and internal linking structure for improved SEO equity

Content Strategy

Built a blog around appliance guides, comparisons, and UAE-specific buying tips
Added FAQs, how-to content, and seasonal promos tied to search trends

Authority & SERP Features

Acquired backlinks from local directories, home improvement blogs, and press releases
Secured SERP features like snippets and FAQs

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Results

Traffic: 443 → 3,225/month (+628%)
Keywords Ranked: 29 → 697 (24X Growth)
Top 10 Positions: 0 → 139 keywords
Top 3 Rankings: 4 → 13
SERP Features: 7 → 28

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Organic Traffic Growth

Case Study Gallery

Industry:: Pet Care
Duration:: 1 year
Services:: SEO
Location:: United Arab Emirates