Construction SEO Case Study : 314.2% Incease in Organic Traffic

About The Client

Leading real estate developer and property portal in the UAE, catering to buyers and investors seeking high-quality residential and commercial opportunities. They are known for competitive project launches and a dynamic market presence.

Challenges

Intense competition in the real estate and property development segment.
Low initial visibility for transactional and informational keywords.
Limited authority signals from referring domains and backlinks.
Reliance on non-organic acquisition for digital leads.

Objectives

Achieve substantial growth in organic traffic and keyword rankings.
Improve SEO authority through quality backlink acquisition.
Capture high-value, high-intent keyword positions in Google SERPs.
Decrease dependency on paid campaigns by driving sustainable organic results.

Solution

1

Comprehensive on-page and technical SEO audit across core landing and project pages.

2

Targeted content marketing focusing on trending buyer and investor queries.

3

Aggressive backlink and digital PR campaigns to grow referring domain authority.

4

Strategic internal linking and rich snippet optimization for feature eligibility.

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Results

Organic Traffic

Monthly organic traffic grew from 30,927 (April 2024) to 128,104 (April 2025), reflecting over 310% growth and significant gains in prospective buyer reach.

Keyword Growth

Total ranking keywords increased from 266 (April 2024) to 17,659 (April 2025). Top 3 positions rose from 38 to 272, 4–10 from 45 to 626, and all major ranges saw exponential gains, including AI Overviews and other SERP features.

Backlink Report

Referring domains expanded sharply, and total backlinks saw a consistent climb over the campaign period, highlighting increased trust and digital authority for the domain.

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