From 2.4K to 5.9K Organic Visits: How Strategic SEO Helped a T-Shirt Brand Double Its Traffic in 6 Months

About The Client

A fast-growing eCommerce T-shirt brand catering to Gen Z and millennial audiences. Known for quirky designs and pop-culture references, the brand was looking to scale its organic presence and reduce reliance on paid ads.

Challenges

Low organic visibility despite quality products.
Heavy dependence on paid advertising.
Poor keyword rankings for high-converting product pages.
Inefficient site structure leading to crawlability issues.

Objectives

Increase organic traffic and reduce CAC (Customer Acquisition Cost).
Improve rankings for high-intent, product-focused keywords.
Build a scalable SEO strategy for sustained growth.

Solution

Technical SEO Fixes

Resolved crawl errors, improved page speed, and implemented schema markup.

Keyword Optimization

Mapped high-intent keywords to product and category pages.

Content Strategy

Created SEO blogs targeting long-tail and trending fashion terms.

Internal Linking

Strengthened internal structure for better UX and crawler flow.

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Results

Organic traffic jumped from 2,405
(August 2024) to 5,922 (March 2025) — a 146% increase in under 6 months.
Zero paid traffic — 100% organic growth.

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Organic Traffic

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Industry:: Clothing
Duration:: 1 year
Services:: SEO
Location:: US