From 1,400 to 3,478 Keywords – Massive Growth for a Fashion & Auto Accessories Brand

About The Client

A multi-category eCommerce brand specializing in men’s clothing and auto accessories, aiming to increase organic visibility and search rankings across competitive product segments.

Challenges

Low visibility across competitive commercial keywords.
Fragmented on-page optimization and thin content on category pages.
Limited internal linking structure and underutilized blog content.

Objectives

To improve keyword rankings, enhance organic traffic, and expand SERP presence, especially for transactional and high-intent queries.

Solution

Keyword Strategy

Mapped keywords targeting transactional and long-tail queries; prioritized low-competition terms.

Content Optimization

Revamped category pages, optimized product copy, and launched SEO blog calendar.

On-Page SEO

Improved internal linking, structured data, image SEO, and web vitals.

Backlink Building

Executed white-hat outreach for high-authority fashion and lifestyle backlinks.

Technical SEO

Enhanced site structure, improved crawlability, fixed broken links, duplicates.

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Results

Keywords Jumped from 1,400 to 3,478 in just a few months.
Top 3 Rankings Increased from 38 to 47.
Keywords in Top 20 Doubled, indicating higher SERP competitiveness.

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Organic Keywords

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Industry:: eCommerce
Duration:: 1 year
Services:: SEO
Location:: US