From 11K to 72K Monthly Organic Visits in 11 Months

About The Client

A leading UAE-based e-commerce platform specializing in baby, toddler, and maternity products. Mumzworld serves families across the Middle East with an extensive range of trusted brands, competitive pricing, and expert parenting resources.

Challenges

Heavy competition from international marketplaces like Amazon and Noon
Thousands of product pages with thin or duplicated content
Inconsistent keyword targeting across high-potential pages
Limited blog content and internal linking

Objectives

Increase non-branded organic traffic across all product categories
Rank for high-intent keywords in baby care, feeding, toys, and maternity essentials
Reduce dependency on paid media for growth
Strengthen authority and visibility across the GCC region

Solution

SEO Foundation Fix

Resolved crawl errors, improved site architecture, and cleaned up duplicate content.

Strategic Keyword Mapping

Optimized top-converting product and category pages with buyer-intent keywords.

Content Engine

Launched SEO blogs, buying guides, and parenting resources targeting long-tail searches.

Tech Performance Boost

Enhanced mobile speed, UX, and implemented structured data for rich results.

Link Authority Growth

Secured high-quality backlinks from parenting blogs, forums, and regional media.

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Results (July 2024 → June 2025)

Organic Traffic surged from 11,375 to 72,117/month — +534%

GrowthHigh-Intent Pages Ranked for top baby care, feeding, and maternity keywords

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Organic Traffic Growth

Case Study Gallery

Industry:: Ecommerce
Duration:: 1 year
Services:: SEO
Location:: United Arab Emirates