About The Client
A D2C e-commerce brand specializing in swimming gear and accessories, catering to athletes, fitness enthusiasts, and beginners alike. The brand offers everything from swimsuits and goggles to training tools, with an emphasis on quality and performance.
Challenges
- Low visibility across competitive commercial keywords.
- Fragmented on-page optimization and thin content on category pages.
- Limited internal linking structure and underutilized blog content.
Objectives
- Low organic visibility and traffic (~900 monthly visitors).
- High competition from established sports brands.
- Limited keyword coverage and weak backlink profile.
Solution
Results
- Organic traffic increased from 922 to 2,207 – more than 2x growth in less than 12 months.
- Achieved consistent traffic spikes without paid advertising.
- Significantly improved keyword rankings and visibility in competitive segments.
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