About The Client
An upscale jewellery brand that sells high-quality gold and diamond jewellery to contemporary consumers, based in the UAE. Its online store serves both local and international clients who purchase items from the brand in a highly saturated luxury jewellery market.
Challenges
- The majority of keywords are stuck outside the top 20
- Low visibility for commercial & category keywords
- Organic traffic plateaued at ~1.6K/month
- The SERP real estate is highly competitive.
- Rankings are being constrained by poor keyword-to-page alignment.
Objectives
- Rank on page 1 for purchase-intent jewellery keywords.
- Scale organic traffic without paid ads.
- Turn SEO into a revenue-driving channel, not just visibility.
- Beat marketplace and legacy jewellery competitors.
Solution
Results
- Organic traffic grew 6.3× → 1,683 → 10,649/month
- Ranking keywords increased 55% → 264 → 409
- The top 3 positions were tripled (9 keywords to 28 keywords).
- Top 10 keywords increased by 2x, and buyer-ready traffic was generated.
- SEO has become a significant growth platform, reducing reliance on paid advertising.
Case Study Gallery
