About The Client
A renowned South Indian jewellery brand aimed to strengthen its digital presence and attract more customers through improved organic search visibility.
Challenges
- Low search visibility for key jewellery-related terms
- Heavy dependence on direct and paid traffic
- Underperforming organic CTR and engagement
Objectives
Improve keyword rankings, increase organic traffic, and drive higher engagement without relying on paid ads.
Solution
Results
- +72.3% Organic users (10.8K → 18.7K)
- +73.6% New users
- +68.2% Sessions
- Clicks: 33.4K → 42.5K
- Impressions: 1.36M → 2.96M
- CTR: 1.4% → 2.5%
- Avg. Position: Improved from 35.7 to ~21
- Avg. Engagement Time: +36.7%
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