About The Client
A premium lifestyle brand specializing in high-end golf equipment, apparel, and collectibles. Known for limited-edition releases and bold designs, the brand appeals to passionate golf enthusiasts and collectors seeking performance, exclusivity, and style both on and off the course.
Challenges
- Low organic keyword rankings, especially in Top 10 positions.
- Heavy reliance on paid traffic (613 visitors on Sep 10, 2023).
- Competitive niche with high authority rivals in the golf space.
Objectives
- Increase organic visibility and non-branded keyword rankings.
- Boost organic traffic to reduce reliance on paid search.
- Improve keyword positioning for highly competitive golf-related terms.
Solution
Results
Organic Keywords
- September 2023: 11,104 keywords indexed
- Only 147 in Top 3, majority in positions 51–100
- April 2025: 24,368 keywords indexed
- Significant growth in Top 10 rankings
- Higher visibility for transactional and informational queries
Organic Traffic
- September 10, 2023:
- Organic Traffic: 9,318
- April 9, 2025:
- Organic Traffic: 38,901 (318% increase)
- Organic Traffic: 38,901 (318% increase)
Case Study Gallery
Objective
- Double the organic traffic
- Rank for high-intent keywords (e.g. “Italian restaurant Singapore”)
- Increase table bookings via organic discovery
