4-Step Strategy to Reduce xTWO Store’s Bounce Rate by 15.04%

About The Client

xTWO Store is a leading e-commerce platform in the UK specializing in high-quality home improvement and bathroom products. The company aimed to reduce its bounce rate and improve user retention through strategic optimizations.

Challenges

High Bounce Rates: Key product pages were seeing early exits.
Slow Mobile Speeds: Heavy images and scripts hurt load times.
Cluttered Navigation: Users struggled to find what they needed.
Weak CTAs: Buttons lacked visibility and urgency.
Inconsistent Content: Product descriptions and layouts varied, affecting trust.

Objectives

Minimize bounce rate by optimizing website speed, content, and navigation.
Improve user engagement and retention through a seamless browsing experience.
Enhance CTA effectiveness to drive interactions and reduce early exits.

Solution

Speed Optimization

Optimized images, enabled caching, and applied mobile-first design for faster, better usability.

Content Optimization

Improved readability with structured formatting, concise messaging, better product descriptions, videos, and interactive elements.

Link Optimization

Simplified menu for navigation, improved internal linking, and guided users to reduce exits.

CTA Optimization

Optimized CTA buttons for visibility and relevance, A/B tested variations for maximum effectiveness.

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Results

Bounce Rate Reduction: 15.04% decrease.

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Bounce Rate Reduction

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Objective

Double the organic traffic
Rank for high-intent keywords (e.g. “Italian restaurant Singapore”)
Increase table bookings via organic discovery

Industry:: Home Appliances
Duration:: 1 year
Services:: SEO
Location:: UK