About The Client
A niche e-commerce brand specializing in stylish and functional hats for fashion-conscious consumers. With a growing product catalog and a loyal customer base, the brand wanted to scale its reach organically and dominate search visibility in its niche.
Challenges
- Limited initial organic visibility and low authority in a competitive fashion niche.
- Large keyword spread but poor ranking distribution—most keywords were stuck beyond page two.
- Weak technical SEO foundation with slow load times and lack of structured content.
- High competition from well-established fashion and accessory brands.
Objectives
- Drive substantial growth in organic traffic.
- Improve keyword rankings, especially for high-intent commercial terms.
- Reduce reliance on paid ads and improve long-term search engine visibility.
- Increase the number of top 3 and page-one keyword rankings.
Solution
Results
- Organic traffic skyrocketed from 29,551 to 88,516 at peak — nearly a 3X increase.
- Keyword rankings improved dramatically — from 5,835 keywords to 18,232, including:
- Top 3 positions grew from 407 to 1,158
- Page 1 rankings (positions 1–10) grew from 1,017 to 2,506
Case Study Gallery
Objective
- Double the organic traffic
- Rank for high-intent keywords (e.g. “Italian restaurant Singapore”)
- Increase table bookings via organic discovery
