About The Client
A leading home appliances retailer in the UAE, offering a wide range of kitchen, cleaning, and lifestyle products through their ecommerce platform. Their primary market includes residents across Dubai, Abu Dhabi, Sharjah, and other Emirates.
Challenges
- Low Online Visibility: Despite quality products, the site struggled to rank beyond the 3rd page of Google.
- Minimal Content Strategy: Product pages had thin descriptions and lacked blogs or guides.
- Local SEO Gaps: No Google Business Profile optimization or location-specific content.
- Over-reliance on Paid Traffic: Paid campaigns were yielding diminishing returns with minimal ROI.
Objectives
- Increase organic traffic to the ecommerce website.
- Improve keyword rankings for high-conversion product and category pages.
- Drive non-paid leads and purchases through sustainable SEO efforts.
- Reduce dependence on paid media.
Solution
Results
- Organic Traffic- 398 → 2,744/month (+589%)
- Top 10 Keywords-15 → 120+ (8X jump)
- Ranking Keywords- 200 → 1,500+ (+650%)