370% Organic Growth for a UAE Pet Shop

Pet Shop2

About The Client

A leading home appliances retailer in the UAE, offering a wide range of kitchen, cleaning, and lifestyle products through their ecommerce platform. Their primary market includes residents across Dubai, Abu Dhabi, Sharjah, and other Emirates.

Challenges

  • Low Online Visibility: Despite quality products, the site struggled to rank beyond the 3rd page of Google.
  • Minimal Content Strategy: Product pages had thin descriptions and lacked blogs or guides.
  • Local SEO Gaps: No Google Business Profile optimization or location-specific content.
  • Over-reliance on Paid Traffic: Paid campaigns were yielding diminishing returns with minimal ROI.

 

Objectives

  • Increase organic traffic to the ecommerce website.
  • Improve keyword rankings for high-conversion product and category pages.
  • Drive non-paid leads and purchases through sustainable SEO efforts.
  • Reduce dependence on paid media.

Solution

1

Technical SEO Overhaul

  • Optimized site speed and mobile responsiveness.
  • Fixed crawl errors, duplicate content, and broken internal links.
  • Improved XML sitemap and robots.txt for better crawlability.

2

On-Page Optimization

  • Targeted high-converting keywords for product and category pages.
  • Optimized meta tags, header tags, and image alt texts.
  • Implemented schema markup for products, reviews, and FAQs.

3

Content Strategy

  • Created informative blogs targeting UAE-specific search intent (e.g., “Best ACs for Dubai Summers”).
  • Built SEO landing pages for categories with high volume and intent.

4

Authority Building (Link Building)

  • Secured high-quality backlinks from local directories, industry blogs, and supplier websites.
  • Executed a local SEO strategy for regional discoverability.
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Results

  • Organic Traffic- 398 → 2,744/month (+589%)
  • Top 10 Keywords-15 → 120+ (8X jump)
  • Ranking Keywords- 200 → 1,500+ (+650%)

 

                    +012345678900123456789001234567890                     %

Organic Traffic

Case Study Gallery

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Industry:
Petshop
Duration:
1 year
Services:
SEO
Location:
United Arab Emirates
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