About The Client
A luxury Indian jewellery brand that sells handmade jewellery and contemporary as well as occasion jewellery. With a robust online presence, the brand targets contemporary women who desire elegant wedding, party, and daily make-up designs.
Challenges
- The presence of major marketplaces dominates the highly competitive jewellery SERPs.
- Low-scale keywords footprint.
- Unstable product and collection page rankings.
- Desire sustainable growth beyond seasonal campaigns.
Objectives
- Grow organic traffic without being that reliant on paid ads.
- Top jewellery high-intent keywords in India.
- Enhance visibility for non-branded and category-level searches.
- Establish long-term search engine dominance in a competitive market.
Solution
Results
Organic Traffic: 19,011-66,345/month ( +249% growth)
Keywords Ranked: 7,206 → 13,302 (+84% increase)
Top 3 Rankings: 123 → 212 keywords
Page 1 Rankings (Top 10): 243 → 640 keywords
SERP Features: 113+ features achieved.






