About The Client
University Clothing is a growing apparel brand that designs and sells university-themed clothing, targeting students, alumni, and fans. Their mission is to foster college pride with high-quality, stylish, and comfortable apparel.
Challenges
- Limited organic keyword spread with minimal top 10 rankings.
- Low domain authority compared to established competitors.
- Heavy reliance on seasonal sales without evergreen SEO structure.
- No prior content strategy or blog presence.
- Zero SERP features captured.
Objectives
- Increase organic visibility for product and category pages.
- Improve keyword rankings and acquire SERP features.
- Grow monthly organic traffic and reduce dependence on paid ads.
- Position the brand as a top choice for college-centric apparel.
Solution
Results
Keyword Growth (YoY):
- Top 3 keywords grew from 87 → 270
- Total ranking keywords grew from 1,947 → 3,654
- SERP features captured: 182 (from 0)
Organic Traffic (YoY):
- Grew from 2,405 (Aug 2024) to a peak of 5,922 (March 2025)
- Average monthly traffic now at 2,723, a 13% uplift over the previous baseline
- All traffic growth was 100% organic (0 paid traffic)
Case Study Gallery
Objective
- Double the organic traffic
- Rank for high-intent keywords (e.g. “Italian restaurant Singapore”)
- Increase table bookings via organic discovery
