150% Organic Growth for a UAE-Based Optics Brand

glasses, contact lenses, and branded eyewear

About The Client

A premium optics retailer in the UAE offering prescription glasses, contact lenses, and branded eyewear through both online and offline channels.

Challenges

Low organic baseline (2.9K/month)
Poor keyword rankings and on-page SEO
Weak technical foundation and thin content
Overdependence on paid traffic for visibility

Objectives

Boost organic traffic and reduce reliance on ads
Improve visibility for high-intent keywords (e.g. “buy glasses online UAE”)
Enhance user experience across category and product pages

Solution

1

Technical SEO & Crawl Optimization

Fixed broken links, improved mobile speed, and cleaned up site architecture.

2

Content & Category Expansion

Created landing pages for trend-specific searches and optimized existing product content.

3

Keyword & On-Page Optimization

Mapped keywords across high-intent categories and improved titles, meta descriptions, and headings.

4

Backlink Strategy & Outreach

Earned links via niche influencers, blogs, and organic PR around trending topics.

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Results

Organic Traffic: 2,916 → 7,396/month (+153%)
Paid Traffic: Controlled, minimal increase
Keyword Rankings: 60%+ increase in Top 10 positions
Engagement: Improved CTR and lower bounce rate

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Organic Traffic

Case Study Gallery

Industry:: Optical
Duration:: 1 year
Services:: SEO
Location:: United Arab Emirates

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