About The Client
xtwo Store is a leading eCommerce platform offering premium bathroom fittings, accessories, and sanitary products, serving customers across multiple countries with a focus on quality and design.
Challenge:
Despite strong brand presence, XTWO was facing a decline in organic user traffic, active users, and engagement metrics. This drop was significantly impacting their organic revenue performance, creating a need for urgent strategic intervention.
Objective:
To boost revenue through organic search despite reduced traffic by optimizing user journey and increasing conversions from the existing audience.
Solutions Implemented:
Results
Organic revenue grew by 153.94%
(from €17,269.14 to €43,852.61)
Despite a 17.75% drop in users and 21.45% drop in sessions,
XTWO saw a 329.63% increase in eCommerce purchases
Case Study Gallery
