Portfolio - Metalogic Digital

Amplifying SaaS Growth Through Strategic Google Ads

Case Study Overview

A SaaS platform specializing in cloud infrastructure optimization aimed to boost brand awareness, drive high-intent traffic, and increase conversions. By implementing a strategic Google Ads approach, including campaign restructuring, keyword refinement, and retargeting, we achieved:

375%

Increase in Conversions

53%

Reduction in Cost-Per-Click

45%

Decrease in Cost-Per-Acquisition

About The Client

A SaaS platform providing a fully integrated chain of tools for varied functions that comprise cloud infrastructure optimization and management. By identifying SaaS product , cost-saving opportunities, and workflow automation, it enables the firm to streamline operations and reduce unnecessary spending.

The real challenge lies in achieving scalable growth

Despite its robust offerings several challenges faced:

Low Brand Awareness

Many potential customers were unaware of the benefits of optimizing their cloud infrastructure, necessitating educational outreach.

High Cost-Per-Click (CPC)

Competing against established enterprise solutions led to expensive ad bids.

Limited Lead Conversions

While traffic was present, converting visitors into leads was not scaling effectively.

Targeting Decision-Makers

Difficulty in reaching key stakeholders, including the CTOs, CIOs, and IT managers who are the decision-makers with purchasing authority.

Strategies Implemented

Google Ads Optimization

Campaign Restructuring: Reorganized existing campaigns into tightly-knit groups around specified business goals that improve performance and conversion success using Smart Bidding and Performance Max functions.
Keyword Refinement:Extensive research was carried out with a focus on inexpensive, valuable high-intent search terms while negative keywords were incorporated to eliminate poor-quality clicks.
Ad Copy Enhancement: Compelling advertisement copies driven by targeted keywords, highlighting unique selling propositions and effectively calling prospects to action.

Setting up Landing Page and Conversion Rate Optimization

Design Improvements: Landing pages were redesigned to encourage greater lead capture through optimizations of their page speed, mobile responsiveness, and general user experience.
Persuasive Elements: Landing pages were redesigned to encourage greater lead capture through optimizations of their page speed, mobile responsiveness, and general user experience.

Retargeting Strategy Implementation

Dynamic Retargeting Campaigns: Personalized ads are introduced to entice visitors who previously did not convert, by giving them tailored solutions for revisiting the site.

Video Campaigns

Video Ad Strategy Implementation

Explainer Videos: Created short, engaging videos demonstrating the SAAS product.

Targeted Audiences: Used Custom Intent Audiences to reach decision-makers actively searching for solutions.

Campaigns like Blueprint demonstrated potential audience.
clicks 4,137 and CTR 0.78%

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Results

375% Increase in Conversions: A high rise in trial sign-ups and demo requests.
53% Reduction in Cost-Per-Click: Better utilization of advertising budgets for extending reach.
45% Decrease in Cost-Per-Acquisition: Relative lowering in cost of acquiring a new customer leading to an increase in overall profitability.
Better Lead Quality: Increased number of qualified leads leading to higher conversion rates and retention rates.

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Clicks

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Conversions

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Cost

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Impressions

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CTR

Case Study Gallery

Accelerating membership growth for Parkour Gym through Meta Ads

Case Study Overview

A specialized fitness center offering parkour training sought to accelerate membership growth and enhance brand visibility in an urban setting. Our team executed a data-driven Meta Ads strategy, leveraging precise audience targeting, engaging creatives, and optimized ad spend to maximize conversions.

40%

Increase in Membership Sign-ups

50%

Reduction in Cost Per Lead

Enhanced Brand Recognition

Boosted engagement & community growth.

About The Client

Parkour Gym is a specialized fitness center having parkour training programs for enthusiasts of all levels. This is in a very urban setting, and thus an amalgamation of physical training and community is to be created toward making parkour available and enjoyable for all.

The real challenge lies in achieving scalable growth

To boost membership enrolments and brand visibility, use targeted Meta Ads campaigns to draw in those interested in alternative fitness regimes and sports.

Several challenges faced by Parkour GYM

Niche Market

Since parkour itself is one specialized discipline, widening the target audience requires it's being educated on why it'd help them in other aspects of life.

High Competition

Traditional gyms and any other specialized fitness centers compete with Parkour Gym for members in the area.

Minimal Marketing Finances

Smart spending to maximize the possible return on investment.

Strategies Implemented

Drawing inspiration from successful Meta Ads strategies implemented for local gyms adopted the following approach:

Precise Audience Targeting

Demographic Segmentation: Target individuals 18-35 in an area around 10 miles from the gym.

Interest Targeting: Targeted users with interests in parkour, freerunning, urban sports, and alternative fitness activities.

Compelling Ad Creatives

Engaging Visuals: Utilized high-quality videos showcasing dynamic parkour movements and training sessions to capture attention.
Member Testimonials: Featured success stories from current members to build trust and relatability.

Attractive Offers

A blog was launched to target informational queries, such as:

“Top 5 Bridal Sarees for Your Wedding Day”
“The History of Kanchipuram Sarees and Why They’re Special”

Each blog post was optimized with internal links to product pages, driving traffic deeper into the sales funnel.

Backlink Strategy

Free Trial Classes: Limited-time free trial sessions in order to lower the barrier and raise the sign-up incentive.

Exclusive Membership Discounts: To entice those who might not want to pay full price for their membership, offer discounts for early sign-up or referrals.

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Results

Over the time period, experienced the following outcomes:

40% Growth in Memberships: A jump in new member sign-ups attributed to the targeted ad campaigns.

50% Reduction in Cost Per Lead: Smart spending of the marketing budget to get more leads at a reduced price.

Brand Recognition: More engagement on social media platforms and an ever-growing community of parkour enthusiasts.

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Impressions Delivered

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CTR

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New Users Increased

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Total spend

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CPC

Case Study Gallery

Strategies to Boost Organic Traffic and Conversions

Case Study Overview

An e-commerce fabric brand specializing in handloom sarees needed to enhance its online visibility and drive organic growth in a highly competitive ethnic fashion market. Our team implemented a strategic SEO and content marketing plan, optimizing keywords, improving technical SEO, and enhancing user experience.

158%

Increase in organic traffic

Top Rankings

Achieved for high-intent keywords

Enhanced User Experience

Faster pages, mobile-friendly, better links.

About The Client

An e-commerce fabric brand dedicated to crafting handloom sarees that celebrate India’s rich artistic heritage. Specializing in exquisite handwoven sarees like Kanchipuram, Patan Patola, and Banarasi, they blend timeless tradition with a touch of modern elegance. Committed to sustainability and ethical practices, the brand supports artisans by ensuring fair wages and preserving traditional crafts. With silk and cotton as their primary materials, they create sarees that are perfect for weddings, festivals, or even everyday wear. Rooted in heritage yet embracing modernity, every piece is a handcrafted masterpiece that tells its own unique story.

The real challenge lies in achieving scalable growth

Low Organic Visibility

This site has an excellent
selection of products, but it had
trouble finding good ranking for
any appropriate keywords inside
the highly competitive ethnic
fashion niche.

Keyword Targeting Issues

The existing content had not
been optimized for high-intent,
long-tail keywords searched by
potential customers.

Technical SEO Gaps

The low page speed, absence of
mobile optimization, and
dysfunctional broken internal
links compromised the user
experience and the rankings.

Content Gaps

There were no engaging, learning
blog posts with product
descriptions tailored toward
search intent.

Strategies Implemented

Keyword Research & Optimization

Comprehensive keyword research was conducted to identify :

High-Intent Keywords: Examples include “buy Kanchipuram silk sarees online” and “handwoven

sarees for weddings.

Long-Tail Keywords: Phrases like “how to style Banarasi sarees for parties” attracted users at

different stages of the buyer’s journey.

Meta tags, headers, and product descriptions were updated to reflect these keywords while

maintaining readability.

Technical SEO Improvements

Site Speed Optimization: Page load times were reduced from 5.2 seconds to 2.8 seconds using image compression and improved server configurations.
Mobile Responsiveness: The site was redesigned for better usability across devices, increasing mobile traffic by 40%.
Fixing Crawl Issues: Broken links were resolved, and XML sitemaps were submitted to ensure efficient indexing by search engines.

Content Marketing

A blog was launched to target informational queries, such as:

“Top 5 Bridal Sarees for Your Wedding Day”
“The History of Kanchipuram Sarees and Why They’re Special”

Each blog post was optimized with internal links to product pages, driving traffic deeper into the sales funnel.

Backlink Strategy

High-quality backlinks were secured from:

Indian fashion blogs
Ethnic wear influencers
Cultural heritage websites

The domain authority (DA) of the website started at 3.4 and showed significant growth over six months, reaching 13.

Currently, the DA stands at 21, reflecting a steady increase in the site’s credibility and online presence. This

improvement highlights effective SEO strategies and enhanced content visibility over time.

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Results

Implementing the SEO strategy

158% Increase in Organic Traffic: A significant rise in visitors from search engines.
60% Improvement in Conversion Rates: Enhanced user engagement leading to more sales.
Top 5 Rankings for 20+ Targeted Keywords: Improved visibility on search engine results pages.

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Sessions

Increased

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Engaged Sessions Increased

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New Users Increased

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