$165K Spent to Drive Over 189K Clicks — How Strategic Media Buying Delivered 260 Leads in a Month

About The Client

A leading children’s enrichment center offering seasonal camps, open houses, and year-round learning programs through physical and digital platforms.

To generate high-quality leads for summer and winter camps across multiple locations while maintaining a CPL below $20.

Conducted A/B tests across Facebook campaigns to identify high-performing ad sets.

Segmented audiences (parents, cold vs. warm) and used lookalike targeting.

Deployed hyper-local campaigns using dynamic creatives and seasonal urgency.

Optimized landing pages to reduce drop-offs and increase conversion rates.

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CTR Improvement: Up to 2.75% on specific campaigns

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