xTWO Store – 3X Revenue Growth with Data-Driven Strategies

About The Client

xTWO Store, a leading e-commerce platform for premium home improvement and bathroom products, sought to drive substantial revenue growth through targeted digital enhancements and strategic optimizations.

Objectives

To boost membership enrolments and brand visibility, use targeted Meta Ads campaigns to draw in those interested in alternative fitness regimes and sports.

Maximize total revenue by optimizing digital strategies and improving user purchase behavior.

Stagnant revenue growth despite consistent website traffic.

Low conversion rates impacting overall sales.

Inefficient purchase flow leading to cart abandonment.

Low conversion rates impacting overall sales.

Solution

MetaLogic Digital implemented revenue-focused strategies to enhance sales performance:

Conversion Rate Optimization (CRO)

Enhanced product pages with rich descriptions and visuals. Simplified checkout to reduce friction and boost sales.

Revenue-Driven Call-to-Actions (CTAs)

Strategically placed CTAs to drive conversions and conducted A/B testing to determine the most effective variations.

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Results

Total Revenue Growth: 387.48% increase
E-commerce Purchases: 431.43% increase

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Revenue Growth

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Ecommerce Purchases

Case Study Gallery

Industry:: Ecommerce
Duration:: 1 year
Services:: SEO
Location:: United Kingdom(UK)

xTWO Store – 3X Revenue Growth with Data-Driven Strategies

About The Client

Objectives

Solution

Conversion Rate Optimization (CRO)

Revenue-Driven Call-to-Actions (CTAs)

Results

Revenue Growth

Ecommerce Purchases

Case Study Gallery

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