4-Step Strategy to Reduce xTWO Store’s Bounce Rate by 15.04%

About The Client

xTWO Store is a leading e-commerce platform in UK specializing in high-quality home improvement and bathroom products. The company aimed to reduce its bounce rate and improve user retention through strategic optimizations.

Objectives

To boost membership enrolments and brand visibility, use targeted Meta Ads campaigns to draw in those interested in alternative fitness regimes and sports.

Minimize bounce rate by optimizing website speed, content, and navigation.

Improve user engagement and retention through a seamless browsing experience.

Enhance CTA effectiveness to drive interactions and reduce early exits.

Solution

MetaLogic Digital implemented a targeted strategy to reduce the bounce rate:

Speed Optimization

Optimized images, enabled caching, and applied mobile-first design for faster, better usability.

Content Optimization

Improved readability with structured formatting, concise messaging, better product descriptions, videos, and interactive elements.

Link Optimization

Simplified menu for navigation, improved internal linking, and guided users to reduce exits.

CTA Optimization

Optimized CTA buttons for visibility and relevance, A/B tested variations for maximum effectiveness.

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Results

Bounce Rate Reduction: 15.04% decrease.

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Bounce Rate Reduction

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Industry:: Ecommerce
Duration:: 1 year
Services:: SEO
Location:: United Kingdom