The Rise of Voice Search Ads: What It Means for PPC Campaigns

While we have begun to immerse ourselves in digital innovation, voice search already seems to be changing the cadence with which a consumer engages with search engines and businesses. Voice-enabled devices already play a crucial role in our lives, with voice search on devices like smartphones and smart speakers, and apps like Siri, Alexa, or Google Assistant. Voice search forms itself more into our lives with an experience that does shape digital marketing, mostly in PPC campaigns.