About The Client
A premium UAE home and furniture brand offering modern furniture, décor, lighting and lifestyle accessories sought to expand its digital footprint. It was designed to serve urban homeowners and designers and to build organic visibility, reduce paid dependency, and achieve sustainable growth in eCommerce revenues across Dubai, Abu Dhabi, and the Emirates.
Challenges
- A competitive landscape of global brands characterises the UAE furniture market.
- Customers’ acquisition of branded searches constrained growth in non-branded searches.
- There was no regular high-ranking visibility on the high-intent commercial keywords.
- Technical SEO issues also affected the category structure and crawling.
- Seasonal demand fluctuations led to volatile organic traffic patterns.
Objectives
- Enhance organic visibility for keywords across transactions and categories.
- Enhance organic-based traffic without the brands to avoid reliance on paid campaigns.
- Enhance the schedules of competitive furniture segments such as sofas, dining tables, beds and home decor.
- Enhance the engagement and the conversion rate of the websites.
- Take dominance in the UAE home and lifestyle search market.
Solution
Results
Keyword Growth
August 2024
Total Ranking Keywords: 1,923
Top 3 Keywords: 225
Keywords in Positions 4–10: 396
April 2025
Total Ranking Keywords: 3,564
Top 3 Keywords: 362
Keywords in Positions 4–10: 603
This compares with the 85% growth in total visibility of keywords over 8 months.
Organic Traffic
July 2024: 9,181 monthly organic visitors
April 2025: 28,027 monthly organic visitors
That’s over 205% growth in organic traffic within 9months.
Case Study Gallery
