About The Client
An American jewellery brand that produces exquisitely made diamond jewellery, engagement rings, and statement jewellery, which is tailored to suit contemporary consumers. With a strong emphasis on craftsmanship and credibility, the brand targets online customers seeking luxury jewellery, backed by quality and authenticity.
Challenges
- Competitive SERPs with brand and marketplace jewellery stores.
- Low amount of keywords (commercial and mid-funnel) search.
- Slowness in moving significant category pages after the second page.
- Traffic growth is flattening despite ongoing content refreshes.
Objectives
- Grow organic traffic without much use of paid campaigns.
- Rank consistently for high-intent jewellery and diamond keywords
- Strengthen category and product-level visibility in US search results.
- Develop long-term SEO in a competitive luxury jewellery environment.
Solution
Results
- Organic traffic increased from ~4,000 to 16,000+ monthly visits.
- Keyword rankings grew from 1,100+ to 7,500+ tracked keywords.
- Significant rise in Top 10 and Top 20 keyword positions
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