About The Client
Electronics Gadgets is a brand of electronic components based in India which caters to engineers, hobbyists, manufacturers, and DIY enthusiasts through its e-commerce platform. Although it has a wide range of components for both retail and bulk buyers, the company’s organic visibility was nowhere near the rapidly expanding demand in the electronics market.
Challenges
- An extensive catalogue with an inappropriate distribution of keywords across categories.
- High competition in the marketplace and aggregator platforms.
- Most of the keywords remained on page one.
- Traffic stagnation despite regular product uploads.
- Poor internal connections that restrict the flow of authority to priority pages.
Objectives
- Drive organic traffic without the need to pay.
- Enhance the ranking of high-intent electronic component and module keywords.
- Enhance category- and product-level visibility in Indian search results.
- Establish a long-term traffic-building basis via SEO.
- Scale capture commercial and transactional searches.
Solution
Results
- Organic traffic grew from ~54,000 to 225,000+ monthly visits.
- Tracked keyword count increased from ~29,500 to 40,000+ keywords.
- Consistent ranking growth within Top 3, Top 10, and Top 20 positions
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