About The Client
An electronics and gadgets brand headquartered in the UAE that sells smartphones, accessories, smart devices, and other everyday tech on its online platform. The brand targets value-conscious, tech-savvy consumers seeking reliable products, attractive prices, and expedited delivery within the UAE. The catalogue was very good, but organic discoverability was limiting the brand’s growth potential.
Challenges
- Global marketplace and large retailers ruled Electronics SERPs.
- Poor ranking of non-branded purchase-ready keywords.
- Stagnant product and category pages that were not on the first page.
- Stagnant flat organisational traffic even amidst a steady inventory and offers.
- The key collections are weakly internally linked and crawled.
Objectives
- Grow organic traffic without highly relying on paid advertisements.
- Position high-intent electronics and gadget keywords in the UAE market.
- Enhance category and product visibility.
- Enhance key coverage between commercial and transactional searches.
- Drive future growth in sustainability in the competitive electronics market.
Solution
Results
- Organic traffic increased to 35,000+ and 1,700 to 35,000 monthly visits.
- Cumulative ranking keywords went up to 29,000+ as compared to 4,600+.
- Major leap in top 10 and top 20 keywords.
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