From 24K to 114K: Scaling Organic Traffic in a Competitive Jewellery Market

A well-established Indian jewellery label, it is known for its contemporary designs, affordable luxury, and a versatile range suited for both everyday wear and special occasions. With a strong digital presence, it connects with modern Indian consumers who value style, quality, and easy access.

Operating in a highly competitive e-commerce environment, the brand recognises that visibility, trust, and discoverability are key factors influencing customer confidence and purchase decisions.

• High competition from both legacy and D2C jewellery brands
  
• Fluctuating traffic trends with heavy reliance on promotions
  
• Multiple product categories competing for keyword rankings
  
• Need to balance brand storytelling with SEO performance
  
• Maintaining consistent growth during seasonal and non-seasonal periods

• Increase organic website traffic
  
• Strengthen search visibility for jewellery-related keywords
  
• Reduce dependency on paid campaigns
  
• Attract high-intent users ready to explore and purchase
  
• Build long-term, sustainable traffic growth