249% Organic Traffic Growth Through Strategic SEO for a Jewellery Brand

SEO for Jewellery

About The Client

A luxury Indian jewellery brand that sells handmade jewellery and contemporary as well as occasion jewellery. With a robust online presence, the brand targets contemporary women who desire elegant wedding, party, and daily make-up designs.

Challenges

  • The presence of major marketplaces dominates the highly competitive jewellery SERPs.
  • Low-scale keywords footprint.
  • Unstable product and collection page rankings.
  • Desire sustainable growth beyond seasonal campaigns.

Objectives

  • Grow organic traffic without being that reliant on paid ads.
  • Top jewellery high-intent keywords in India.
  • Enhance visibility for non-branded and category-level searches.
  • Establish long-term search engine dominance in a competitive market.

Solution

1

SEO Architecture Overhaul

Re-designed collections, categories and internal navigation of the site.

2

Keyword-Led Optimisation

Search Optimised and mapped pages on commercial and long-tail jewellery search.

3

Content at Scale

Introduced collection-driven content, styling tutorials and trend-driven blogs.

4

Technical SEO

Better Core Web Vitals, mobile performance, and indexation health.

5

SERP Ownership

SERP optimisation of rich features, FAQ, and AI SERP.

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Results

Organic Traffic: 19,011-66,345/month ( +249% growth)

 Keywords Ranked: 7,206 → 13,302 (+84% increase)

Top 3 Rankings: 123 → 212 keywords

Page 1 Rankings (Top 10): 243 → 640 keywords

SERP Features: 113+ features achieved.

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Organic Growth

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Keyword Ranked

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Top 3 Keywords

Case Study Gallery

SEO for Jewellery
SEO for Jewellery
SEO for Jewellery
Industry:
Jewellery
Duration:
6 Months
Services:
SEO
Location:
India
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