About The Client
A top online destination for tattoo culture, offering news, artist features, inspiration galleries, and lifestyle content. It connects enthusiasts and professionals through engaging editorial, industry insights, and visual storytelling, making it a go-to resource in the tattoo community.
Challenges
- Revive organic visibility after a steep traffic decline.
- Rebuild topical authority in tattoo-related search categories.
- Improve keyword rankings for informational and editorial content.
- Generate consistent organic traffic without relying on paid ads.
Objectives
- Organic traffic dropped to as low as 62 monthly visitors (August 2024).
- Significant volatility in rankings and crawl frequency.
- Outdated content, weak internal linking, and lack of content optimization.
- No active paid traffic to supplement visibility.
Solution
Results
Organic Traffic
- August 23, 2024: 62 monthly visitors
- April 4, 2025: 3,851 monthly visitors
6,113% growth in less than 8 months
Paid Traffic
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- Stayed at $0 spent throughout, achieving full growth via organic SEO.
Case Study Gallery
Objective
- Double the organic traffic
- Rank for high-intent keywords (e.g. “Italian restaurant Singapore”)
- Increase table bookings via organic discovery
