About The Client
Toy Corner is a UAE-based e-commerce toy store. Providing a range of quality, educational, and entertaining toys for children of all ages. Toy Corner has a fantastic curated collection and local delivery, which is a major plus for parents, school buyers, and gift buyers throughout the Emirates.
Challenges
- Low starting visibility: Only 141 keywords ranked and 563 monthly visitors (June 2023).
- No documented SEO strategy and content calendar.
- Areas of limited on-page optimization across product and category pages.
- Considerable high level of competition from international, state, and local toy retailers.
- Minimal authority and backlink profile.
Objectives
- Generate organic traffic that doesn’t rely on paid advertising.
- Rank for high volume and specific product and category search queries
- Increase visibility for branded and non-branded queries.
- Drive more conversions from organic ecommerce traffic.
Solution
Results
Organic Traffic: 563 → 4,494/month (+698%)
Keywords Ranked: 141 → 4,677 (+3,217%)
- Top 3 Positions: 7 → 72
- Top 10 Rankings: 39 → 235