From 563 to 4,494 Organic Visitors & 4,677 Keywords Ranked in Just 12 Months

e-commerce toy store

About The Client

Toy Corner is a UAE-based e-commerce toy store. Providing a range of quality, educational, and entertaining toys for children of all ages. Toy Corner has a fantastic curated collection and local delivery, which is a major plus for parents, school buyers, and gift buyers throughout the Emirates.

Challenges

  • Low starting visibility: Only 141 keywords ranked and 563 monthly visitors (June 2023).
  • No documented SEO strategy and content calendar.
  • Areas of limited on-page optimization across product and category pages.
  • Considerable high level of competition from international, state, and local toy retailers.
  • Minimal authority and backlink profile.

Objectives

  • Generate organic traffic that doesn’t rely on paid advertising.
  • Rank for high volume and specific product and category search queries
  • Increase visibility for branded and non-branded queries.
  • Drive more conversions from organic ecommerce traffic.

Solution

1

SEO Audit & Technical Fixes

  • Improved mobile performance and Core Web Vitals.
  • Fixed broken links, duplicate content, and structured data issues.

 

2

Keyword Mapping & On-Page Optimization

  • Optimized all product/category pages with target keywords and unique descriptions.
  • Improved metadata (titles, H1s, alt texts) and internal linking.

3

Content Strategy

  • Published blog content and gift guides targeting UAE parenting and seasonal search trends.
  • Created FAQ pages and how-to content to support long-tail traffic.

 

4

Authority Building

  • Acquired backlinks from parenting blogs, educational resources, and local directories.
  • Leveraged product reviews and partnerships to earn mentions.

 

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Results

Organic Traffic: 563 → 4,494/month (+698%)

Keywords Ranked: 141 → 4,677 (+3,217%)

  • Top 3 Positions: 7 → 72
  • Top 10 Rankings: 39 → 235
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Organic Traffic Growth

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Keyword ranking Growth

Case Study Gallery

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Industry:
Ecommerce
Duration:
1 year
Services:
SEO
Location:
United Arab Emirates
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