About The Client
A rapidly growing e-commerce pet supply retailer in the UAE, offering a wide range of products for dogs, cats, birds, and exotic pets. The client sought to become a go-to destination for pet owners across the region.
Challenges
- Heavy competition from global and regional e-commerce platforms.
- Low domain authority and keyword rankings at the start.
- Thin content on product/category pages.
- Lack of internal linking and SEO-focused site architecture.
Objectives
- Improve visibility for high-intent, pet-related search queries.
- Drive consistent and sustainable organic traffic.
- Reduce reliance on paid advertising.
- Increase conversions from pet food and accessories pages.
Solution
Results
- Traffic Surge: Organic traffic jumped from 14,770 in December 2023 to 67,212 in November 2024, now maintaining a healthy 35,000+ visits/month.
- SEO ROI: Achieved a 4.5X increase in organic traffic with minimal paid ad spend.
- Keyword Growth: Gained top 10 rankings for over 500+ pet-related keywords.
- Engagement: Improved average session time by 38% due to targeted blog and product content.
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