6X Organic Traffic Growth for a Baby Clothing Brand

About The Client

An online baby clothing store offering stylish and sustainable apparel for infants and toddlers. Despite strong product offerings, the site struggled with visibility and relied heavily on paid ads.

Challenges

Low organic traffic (12,500/month in July 2024)
High dependency on paid traffic
Poor keyword coverage for key product categories
Limited content and weak on-page SEO

Objectives

Increase organic traffic
Reduce paid ad spend
Improve keyword rankings
Drive qualified traffic to product and category pages

Solution

Keyword Targeting

Focused on long-tail and buyer-intent terms

On-Page SEO

Optimized product pages, titles, meta tags, and internal linking

Content Strategy

Launched parenting blogs and seasonal guides

Technical Fixes

Improved site speed, structure, and mobile performance

Backlink Campaign

Built high-quality links through niche outreach

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Results

Organic traffic grew from 12.5K to 80.4K/month
0 reliance on paid traffic
Top 3 rankings for high-converting keywords

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Organic Traffic

Case Study Gallery

Industry:: Clothing
Duration:: 1 year
Services:: SEO
Location:: United Arab Emirates