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400% Organic Traffic Growth in 6–7 Months for a US Diamond Jewellery Brand
About The Client
An American jewellery brand that produces exquisitely made diamond jewellery, engagement rings, and statement jewellery, which is tailored to suit contemporary consumers. With a strong emphasis on craftsmanship and credibility, the brand targets online customers seeking luxury jewellery, backed by quality and authenticity.
1. Competitive SERPs with brand and marketplace jewellery stores.
2. Low amount of keywords (commercial and mid-funnel) search.
3. Slowness in moving significant category pages after the second page.
4. Traffic growth is flattening despite ongoing content refreshes.
1. Competitive SERPs with brand and marketplace jewellery stores.
2. Low amount of keywords (commercial and mid-funnel) search.
3. Slowness in moving significant category pages after the second page.
4. Traffic growth is flattening despite ongoing content refreshes.
Solution
Redesigned the site structure to enhance crawl depth and category navigation.
01
Mapped high-intent US jewellery keywords to collection and product pages.
02
Enhanced internal connection to forward authority to priority categories.
03
Better technical performance, page speed, and mobile usability.
04
Streamlined the page content to suit commercial and transactional purposes.
05
Targeted SERP features and long-tail searches to expand keyword reach
06
Results
Organic traffic increased from ~4,000 to 16,000+ monthly visits.
Keyword rankings grew from 1,100+ to 7,500+ tracked keywords.
Significant rise in Top 10 and Top 20 keyword positions.
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Yogendra Ravi
CEO / CO - Founder / Growth Strategist
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Response time: 1 hours