Periodically, the internet is buzzing with headlines such as “Is SEO dead?” every few years or so. Firms panic when analysts say Google algorithms, artificial intelligence, and social media have made traditional search engine optimisation a dead concept. Is there evidence to support this hype, or is it fear-mongering? The plain fact remains that SEO is not dead; SEO is changing. The same tricks that still yielded some results ten years ago, such as keyword stuffing, spammy backlinks, or exact-match domains, are now unlikely to bring results. Currently, SEO focuses on the user's intent, quality, and technical superiority. Companies that resist change still have steady traffic, more conversions and less dependence on paid advertising. In this blog, we will differentiate between hysteria and reality, explain why we still need to utilise SEO, and demonstrate how MetaLogic Digital will enable brands to leverage SEO effectively, achieving long-term success even in competitive markets.

Launching a new product or service doesn't have to be a daunting, months-long process. With the right strategy, a focused 7-day campaign, whether large or small, can effectively create targeted buzz, generate high-quality leads, and increase engagement in the marketplace. In today’s fast-paced digital environment, short, high-intensity campaigns offer a simple yet powerful way to connect with potential customers quickly and drive them toward action. Whether you’re launching a brand-new startup or are an established brand, this blog is your comprehensive guide to planning and executing your own successful 7-day launch campaign. We'll walk you through a step-by-step framework, complete with tactics for pre-launch buzz, influencer engagement, content planning, and conversion-focused deliverables. At MetaLogic Digital, we specialize in helping brands design and execute agile campaigns that not only generate noise but also deliver measurable results. Let’s dive into how you can turn one week into a high-impact launch window.